Cookie Policy

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COOKIE POLICY

Last updated May 12, 2026

This Cookie Policy explains how __________ (“Company,” “we,” “us,” and “our“) uses cookies and similar technologies to recognize you when you visit our website at https://rushriversteel.com (“Website“). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, __________) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Preference Center. The Cookie Preference Center allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Preference Center can be found in the notification banner and on our Website. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

Essential website cookies:

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.

Name: m
Purpose: Tracks the user’s session for Stripe
Provider: secure-gl.imrworldwide.com
Service: Stripe View Service Privacy Policy
Type: pixel_tracker
Expires in: session

Performance and functionality cookies:

These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

Name: TS#
Purpose: Increases website security. It is also a session cookie.
Provider: .www.rapidscansecure.com
Service: Typescript View Service Privacy Policy
Type: server_cookie
Expires in: session
Name: wpEmojiSettingsSupports
Purpose: This cookie is utilized to enable emoji support on pages using WordPress.
Provider: rushriversteel.com
Service: .voices.com
Type: html_session_storage
Expires in: session
Name: AWSALB
Purpose: These cookies enable us to allocate server traffic to make the user experience as smooth as possible. A so-called load balancer is used to determine which server currently has the best availability. The information generated cannot identify you as an individual.
Provider: adservices.brandcdn.com
Service: Amazon Web Services View Service Privacy Policy
Type: server_cookie
Expires in: 604800
Name: AWSALBCORS
Purpose: For continued stickiness support with CORS use cases after the Chromium update, we are creating additional stickiness cookies for each of these duration-based stickiness features named AWSALBCORS (ALB).
Provider: adservices.brandcdn.com
Service: Amazon Web Services View Service Privacy Policy
Type: server_cookie
Expires in: 604800
Name: BIGipServer#
Purpose: Used to monitor page load speed as part of site performance monitoring. It is also a HTTP cookie type that expire as a session ends.
Provider: www.rapidscansecure.com
Service: BIG-IP Product Suite View Service Privacy Policy
Type: server_cookie
Expires in: session

Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.

Name: s7
Purpose: Gather data regarding site usage and user behavior on the website.
Provider: .rushriversteel.com
Service: Adobe Analytics
Type: http_cookie
Expires in: 1798
Name: s7
Purpose: Gather data regarding site usage and user behavior on the website.
Provider: x.bidswitch.net
Service: Adobe Analytics
Type: pixel_tracker
Expires in: session
Name: hbpix
Provider: idpix.media6degrees.com
Type: pixel_tracker
Expires in: session
Name: s7
Purpose: Gather data regarding site usage and user behavior on the website.
Provider: .rubiconproject.com
Service: Adobe Analytics
Type: server_cookie
Expires in: 31536000
Name: cv_confirm.png
Provider: adservices.brandcdn.com
Type: pixel_tracker
Expires in: session
Name: s7
Purpose: Gather data regarding site usage and user behavior on the website.
Provider: .media6degrees.com
Service: Adobe Analytics
Type: server_cookie
Expires in: 15552000
Name: 18052268288
Provider: www.google.com
Type: pixel_tracker
Expires in: session
Name: audit
Purpose: Set by Rubicon Project to record cookie consent data.
Provider: .rubiconproject.com
Service: Rubycon Project View Service Privacy Policy
Type: server_cookie
Expires in: 31536000
Name: khaos
Purpose: Set by Rubicon Project as an Internal user identifier used for analytics. Persistent cookie that stays for 2920 days
Provider: .rubiconproject.com
Service: Rubicon Project View Service Privacy Policy
Type: server_cookie
Expires in: 31536000
Name: 661973663
Provider: www.google.com
Type: pixel_tracker
Expires in: session
Name: demdex
Purpose: Used by Adobe Analytics to help identify a unique visitor across domains. The demdex cookie is set in the third-party, demdex.net domain in the browser.
Provider: .demdex.net
Service: Adobe Analytics View Service Privacy Policy
Type: server_cookie
Expires in: 1555200
Name: 10751
Provider: d.agkn.com
Type: pixel_tracker
Expires in: session
Name: s7
Purpose: Gather data regarding site usage and user behavior on the website.
Provider: .rkdms.com
Service: Adobe Analytics
Type: server_cookie
Expires in: 31536000
Name: ab
Purpose: Used by Neustar to collect data on user visits to a site, such as what pages have been accessed. The registered data is used to categorise the user’s interest and demographic profiles in terms of resales for targeted marketing.
Provider: .agkn.com
Service: Neustar View Service Privacy Policy
Type: server_cookie
Expires in: 31536000

Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Name: TapAd_3WAY_SYNCS
Provider: .tapad.com
Service: Tapad View Service Privacy Policy
Type: server_cookie
Expires in: 5184000
Name: dpm
Purpose: Data management platforms use this cookie to record information around synchronisation of the user IDs they have collected.
Provider: .dpm.demdex.net
Service: Adobe Audience Manager View Service Privacy Policy
Type: server_cookie
Expires in: 15552000
Name: tuuid
Purpose: Unique value to identify individual users.
Provider: .bidswitch.net
Service: Platform161 View Service Privacy Policy
Type: server_cookie
Expires in: 31536000
Name: IDE
Purpose: Used to measure the conversion rate of ads presented to the user. Expires in 1.5 years.
Provider: .doubleclick.net
Service: DoubleClick View Service Privacy Policy
Type: server_cookie
Expires in: 63072000
Name: _gcl_ls
Provider: rushriversteel.com
Service: https://policies.google.com/privacy
Type: html_local_storage
Expires in: persistent
Name: KRTBCOOKIE_#
Purpose: Used by Pubmatic to correlate user IDs with those of their partners (such as demand side platform clients or other advertising technology companies). Pubmatic passes the information stored by the partner in this cookie to the partner when it is considering whether to purchase advertisements. This enables the partner to make better decisions about whether to display an advertisement to a site visitor
Provider: .pubmatic.com
Service: Pubmatic View Service Privacy Policy
Type: server_cookie
Expires in: 7776000
Name: tuuid_lu
Purpose: Contains a unique visitor ID, which allows Bidswitch.com to track the visitor across multiple websites. This allows Bidswitch to optimize advertisement relevance and ensure that the visitor does not see the same ads multiple times.
Provider: .bidswitch.net
Service: bidswitch.net
Type: server_cookie
Expires in: 31536000
Name: pi
Purpose: Enables Pubmatic to determine which set of pixels needs to be executed on the browser.
Provider: .ml314.com
Service: Pubmatic View Service Privacy Policy
Type: server_cookie
Expires in: 31536000
Name: c
Purpose: Regulates synchronisation of user identification and exchange of user data between various ad services.
Provider: .bidswitch.net
Service: BidSwitch View Service Privacy Policy
Type: server_cookie
Expires in: 31536000
Name: CMPS
Purpose: Persistent cookies set by CasaleMedia for anonymous user tracking, and using the data used for targeted advertising
Provider: .casalemedia.com
Service: Casale Media View Service Privacy Policy
Type: server_cookie
Expires in: 7776000
Name: CMID
Purpose: Persistent cookies set by CasaleMedia for anonymous user tracking, and using the data used for targeted advertising
Provider: .casalemedia.com
Service: Casale Media View Service Privacy Policy
Type: server_cookie
Expires in: 31536000
Name: test_cookie
Purpose: A session cookie used to check if the user’s browser supports cookies.
Provider: .doubleclick.net
Service: DoubleClick View Service Privacy Policy
Type: server_cookie
Expires in: 900
Name: TDCPM
Purpose: Set by the CloudFlare service to register a unique ID that identifies a returning user’s device. The ID is used for targeted ads. Expires after 1 year.
Provider: .adsrvr.org
Service: The Trade Desk View Service Privacy Policy
Type: server_cookie
Expires in: 31536000
Name: IMRID
Purpose: Used to collect behavioral information such as a users navigation of a website to build an online profile that can be used for the targeting of advertisements.
Provider: .imrworldwide.com
Service: DoubleClick View Service Privacy Policy
Type: server_cookie
Expires in: 33696000
Name: CMPRO
Purpose: Persistent cookies set by CasaleMedia for anonymous user tracking, and using the data used for targeted advertising
Provider: .casalemedia.com
Service: Casale Media View Service Privacy Policy
Type: server_cookie
Expires in: 7776000
Name: rum
Purpose: Used by the advertising platform Casadale Media to determine the visitor’s interests based on pages visits, content clicked and other actions on the website.
Provider: dsum-sec.casalemedia.com
Service: Casale Media View Service Privacy Policy
Type: pixel_tracker
Expires in: session
Name: uuid2
Purpose: This cookie is owned by App Nexus and used to buy, sell, and deliver online advertising, including interest-based advertising, mostly through real-time bidding.
Provider: .adnxs.com
Service: App Nexus View Service Privacy Policy
Type: server_cookie
Expires in: 7776000
Name: _gcl_au
Purpose: Used by Google Ads for experimenting with advertisement efficiency across websites using their services.
Provider: .rushriversteel.com
Service: Google Ads View Service Privacy Policy
Type: http_cookie
Expires in: 7775997
Name: TDID
Purpose: Is a third party cookie that contains a unique randomly-generated value that enables the platform to distinguish browsers and devices.
Provider: .adsrvr.org
Service: The Trade Desk View Service Privacy Policy
Type: server_cookie
Expires in: 31536000
Name: PugT
Purpose: This cookie tracks when cookies were updated on the browser, in order to limit the number of calls to the server-side cookie store. Persistent cookie that expires in 30 days
Provider: .pubmatic.com
Service: Pubmatic View Service Privacy Policy
Type: server_cookie
Expires in: 2592000
Name: TapAd_TS
Purpose: Used to determine what type of devices (smartphones, tablets, computers, TVs etc.) is used by a user. Expires after 2 months.
Provider: .tapad.com
Service: Tapad View Service Privacy Policy
Type: server_cookie
Expires in: 5184000
Name: TapAd_DID
Purpose: Used to determine what type of devices (smartphones, tablets, computers, TVs etc.) is used by a user. Expires after 2 months.
Provider: .tapad.com
Service: Tapad View Service Privacy Policy
Type: server_cookie
Expires in: 5184000

Unclassified cookies:

These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.

Name: audit_p
Provider: .rubiconproject.com
Type: http_cookie
Expires in: 31535997
Name: cookieyes-consent
Provider: rushriversteel.com
Type: http_cookie
Expires in: 31535996
Name: __ctm_589517
Provider: rushriversteel.com
Type: html_local_storage
Expires in: persistent
Name: brandcdn_uid
Provider: adservices.brandcdn.com
Type: http_cookie
Expires in: 31535999
Name: __ctmid
Provider: .rushriversteel.com
Type: http_cookie
Expires in: 2591997
Name: __ctmid
Provider: rushriversteel.com
Type: http_cookie
Expires in: 2591997
Name: __ctm2_589517_ttl
Provider: rushriversteel.com
Type: html_local_storage
Expires in: persistent
Name: clid
Provider: .media6degrees.com
Type: server_cookie
Expires in: 15552000
Name: __ctm_589517_ttl
Provider: rushriversteel.com
Type: html_local_storage
Expires in: persistent
Name: __ctm2_589517
Provider: rushriversteel.com
Type: html_local_storage
Expires in: persistent
Name: brandcdn_uid
Provider: rushriversteel.com
Type: http_cookie
Expires in: 31535998
Name: XANDR_PANID
Provider: .adnxs.com
Type: server_cookie
Expires in: 7776000
Name: u
Provider: .agkn.com
Type: server_cookie
Expires in: 31536000
Name: sessionid
Provider: .rkdms.com
Type: server_cookie
Expires in: 31536000

How can I control cookies on my browser?

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information. The following is information about how to manage cookies on the most popular browsers:

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you use Flash cookies or Local Shared Objects?

Websites may also use so-called “Flash Cookies” (also known as Local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements.

They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you.

The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please contact us at: jacob@rushriversteel.com

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Our Products

6″, 8” or 10″ Dutch Steel Siding

Manufactured to the highest standards in the industry, residential steel siding is an excellent choice for your residential applications. The residential seamless steel siding is an economical, 6", 8” or…

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Introducing the Mech Lok 200, our most robust and commercial-grade standing seam panel, engineered for maximum durability and performance. This concealed fastener system requires a seaming machine for installation and…

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Introducing the Mech Lok 150, our high-performance standing seam panel engineered for the most demanding roofing projects. This concealed fastener system, which requires a seaming machine for installation, offers superior…

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Introducing the SnapLok 150, our premium standing seam panel designed for exceptional strength and style. Featuring a concealed fastener system, this panel is available in both 26 and 24 Gauge…

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Introducing the SnapLok 100, our advanced standing seam panel designed for superior performance and aesthetics. This concealed fastener system features a durable 26 Gauge thickness and a 1" high rib,…

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8″ or 10″ Board & Batten

Manufactured to the highest standards in the industry, residential steel siding is an excellent choice for your residential applications. The residential seamless steel siding is an economical, 8” or 10"…

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6″, 8″ or 10″ Horizontal Siding

Manufactured to the highest standards in the industry, residential steel siding is an excellent choice for your residential applications. The residential steel siding is an economical, 6", 8” or 10"…

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Double 4” or 5″ Dutch Steel Siding

Manufactured to the highest standards in the industry, residential steel siding is an excellent choice for your residential applications. The residential seamless steel siding is an economical, double 4" or…

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Double 4″ or 5″ Siding

Manufactured to the highest standards in the industry, residential steel siding is an excellent choice for your residential applications. The residential seamless steel siding is an economical, double 4" or…

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Rush River Steel and Trim is excited to offer Tuff-Rib corrugated steel in 20 different colors in standard .0155m (29 gauge) thickness. Not to mention all the accessories to install…

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Finally you have the option of a standing seam looking panel for a fraction of the price. Starting in May 2019 Rush River is now offering Apex X4. This panel…

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From Round roofs, Agriculture or Residential buildings, Rush River Steel is excited to offer the Summit Panel. This 7-Rib, 5/8 high ribbed panel is available in 30 different colors in…

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Visualize the color
of your next project!
Agricultural
Residential
Commercial
Siding
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Roof
(Ash Gray)

Brilliant White

Alamo White

Light Stone

Ash Gray

Charcoal

Dark Green

Burnished Slate

Burgundy

Acrylic Bare

Taupe

Light Gray

Tan

Rustic Red

Bright Red

Hawaiian Blue

Brown

Hunter Green

Black

Copper Metallic

Rustex
Trim
(Ash Gray)

Brilliant White

Alamo White

Light Stone

Ash Gray

Charcoal

Dark Green

Burnished Slate

Burgundy

Acrylic Bare

Taupe

Light Gray

Tan

Rustic Red

Bright Red

Hawaiian Blue

Brown

Hunter Green

Black

Copper Metallic

Rustex
Wainscot
(Brilliant White)

Brilliant White

Alamo White

Light Stone

Ash Gray

Charcoal

Dark Green

Burnished Slate

Burgundy

Acrylic Bare

Taupe

Light Gray

Tan

Rustic Red

Bright Red

Hawaiian Blue

Brown

Hunter Green

Black

Copper Metallic

Rustex
Siding
(Charcoal)

Brilliant White

Alamo White

Light Stone

Ash Gray

Charcoal

Dark Green

Burnished Slate

Burgundy

Acrylic Bare

Taupe

Light Gray

Tan

Rustic Red

Bright Red

Hawaiian Blue

Brown

Hunter Green

Black

Copper Metallic

Rustex
Garage
(Brilliant White)

White

Tera Bronze

Light Oak

Sandstone

Rosewood

Green

Dark Oak

Brown

Almond
Download image
Horizontal Siding
(Burnished Slate)
Width:
8 Inch
10 Inch

Brilliant White

Alamo White

Light Stone

Ash Gray

Charcoal

Dark Green

Burnished Slate

Burgundy

Acrylic Bare

Taupe

Light Gray

Tan

Rustic Red

Bright Red

Hawaiian Blue

Brown

Hunter Green

Black

Copper Metallic

Rustex
board and batten
(Ash Gray)
Width:
8 Inch
10 Inch

Brilliant White

Alamo White

Light Stone

Ash Gray

Charcoal

Dark Green

Burnished Slate

Burgundy

Acrylic Bare

Taupe

Light Gray

Tan

Rustic Red

Bright Red

Hawaiian Blue

Brown

Hunter Green

Black

Copper Metallic

Rustex
Double Siding
(Charcoal)

Brilliant White

Alamo White

Light Stone

Ash Gray

Charcoal

Dark Green

Burnished Slate

Burgundy

Acrylic Bare

Taupe

Light Gray

Tan

Rustic Red

Bright Red

Hawaiian Blue

Brown

Hunter Green

Black

Copper Metallic

Rustex
Download image
Roof
(Burnished Slate)

Brilliant White

Alamo White

Light Stone

Ash Gray

Charcoal

Dark Green

Burnished Slate

Burgundy

Acrylic Bare

Taupe

Light Gray

Tan

Rustic Red

Bright Red

Hawaiian Blue

Brown

Hunter Green

Black

Copper Metallic

Rustex
Download image
Roof
(Burnished Slate)

Brilliant White

Alamo White

Light Stone

Ash Gray

Charcoal

Dark Green

Burnished Slate

Burgundy

Acrylic Bare

Taupe

Light Gray

Tan

Rustic Red

Bright Red

Hawaiian Blue

Brown

Hunter Green

Black

Copper Metallic

Rustex
Trim
(Brilliant White)

Brilliant White

Alamo White

Light Stone

Ash Gray

Charcoal

Dark Green

Burnished Slate

Burgundy

Acrylic Bare

Taupe

Light Gray

Tan

Rustic Red

Bright Red

Hawaiian Blue

Brown

Hunter Green

Black

Copper Metallic

Rustex
Siding
(Dark Green)

Brilliant White

Alamo White

Light Stone

Ash Gray

Charcoal

Dark Green

Burnished Slate

Burgundy

Acrylic Bare

Taupe

Light Gray

Tan

Rustic Red

Bright Red

Hawaiian Blue

Brown

Hunter Green

Black

Copper Metallic

Rustex